Sega Exec: EA Struggling with Hardcore Crowd, Industry Heading Towards 'Snackable Gaming'

Speaking on various elements of Sega of America's operations, company president Simon Jeffery critiqued publisher Electronic Arts' handling of the core gamer market.

"EA has always struggled with the hardcore gamer," Jeffery told VentureBeat. "I think they look at Gears of War and Halo and wonder why they can't do that. EA has to do something about that. They have tried on and off over the years. It's just like Activision had to come out from doing hardcore games and do more for the masses."

Jeffery further described what he sees as changing tastes among core gamers, moving away from lengthy, epic experiences towards pick-up-and-play titles.

"We are seeing a shift, even in hardcore games, to snackable gaming," Jeffery explained. "Call of Duty 4 had a shorter single-player campaign and really good multipl...