Console Makers Respond to July Sales Data

As is just about always the case after the NPD sales numbers come out, the console manufacturers have all released their own statements to remind everyone how incredible they are and how the number mean they are the best. Chances are you already know that your favorite console maker is the best, but lets find out if some hyperbole can change your mind.

Nintendo is happy with taking the top two spots of hardware sales along with five game titles taking up the top 10. "Great hardware goes hand-in-hand with great software,” said Cammie Dunaway. Nintendo would also like you to know that they represent 73 percent of the hand-held sales market for July. Cammie is currently getting her den wallpapered in $50 bills. It's a good look.

When you aren't Nintendo then you pull the strong momentum card which is what Sony chose to do. "Our year-to-date sales growth of 99% for the PS3 reaffirms that consumers ...

Sega Exec: EA Struggling with Hardcore Crowd, Industry Heading Towards 'Snackable Gaming'

Speaking on various elements of Sega of America's operations, company president Simon Jeffery critiqued publisher Electronic Arts' handling of the core gamer market.

"EA has always struggled with the hardcore gamer," Jeffery told VentureBeat. "I think they look at Gears of War and Halo and wonder why they can't do that. EA has to do something about that. They have tried on and off over the years. It's just like Activision had to come out from doing hardcore games and do more for the masses."

Jeffery further described what he sees as changing tastes among core gamers, moving away from lengthy, epic experiences towards pick-up-and-play titles.

"We are seeing a shift, even in hardcore games, to snackable gaming," Jeffery explained. "Call of Duty 4 had a shorter single-player campaign and really good multipl...